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Are You Running Your Mobile Website Marketing Correctly?

Are You Running Your Mobile Website Marketing Correctly?

The mobile revolution might have come in with a whisper instead of the anticipated bang, but one thing is for sure, there is no denying its presence.  For any entity looking to stay competitive in today’s market, having a mobile website is a necessity.  Not only that, integrating sound mobile website marketing strategies into your sales campaigns is a must considering that up to 60% of all consumers use mobile devices to make purchases.

Mobile Searches will Take Over Desktop Searches

As we become more and more mobile (e.g. smartphones, tablets, better 4G LTE coverage, etc.) it’s widely predicted that mobile searches will soon take over desktop searches.  For that reason, mobile ad spend is expected to surpass standard website ad spend in 2015.  Even if the purchase is going to be made on the desktop (as many still are), the searching goes on through mobile devices.

Google’s recent actions have backed this up, with their addition of Mobile-Friendly Test tools, and Webmaster tools that include a Mobile Usability Report. This means that if you don’t have a mobile-friendly website, you are missing out on leads, traffic and most importantly, sales.  To get a better understanding of what effective mobile websites look like, compare yours against these four mobile-friendly litmus tests:

When your website passes these four tests, Google will recognize your efforts with a nifty “Mobile-Friendly” tag on the SERPs when a query returns your site.

What about Marketing Your Mobile Website?

Of course, simply having a mobile website up likely won’t be enough if you’re trying to stay competitive with your rivals.  Here are some killer mobile website marketing tips:

Apps are also a fantastic addition to your mobile marketing campaign so be sure to look into integration with your mobile website.

Mobile Website FAQs

Q:  What’s the difference between a responsive site and a standalone mobile website?

A:  Responsive websites are desktop sites that are built to adapt directly to any screen the site is viewed on.  Standalone mobile websites are sites which are specifically built for mobile screens, not desktops.  If you have a responsive website, you don’t need a standalone mobile site.

Q:  Do I have to register another domain for my mobile site?

A:  You can, but you don’t have to.  You can redirect your mobile users to a subdomain made specifically for mobile-friendliness or you can register a .mobi version of your site.  It’s really up to you.

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