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7 UPDATES IN LOCAL SEARCH FOR JANUARY 2015 

January 15th, 2015

Let’s jump straight in and go through the “Updates in Local Search” for January 2015.

1. Google dropped the Local Carousel and Bing introduced one as soon as Google dropped it. The only thing that is at all different is the emphasis on Yelp reviews.

Screenshot 2015-01-15 11.20.02

2.Google’s carousel in most cases has been replaced by a local 3 pack that looks similar to what we see in the mobile search result pages. In case you didn’t notice, these new style packs DON’T display the business’ phone number.

Screenshot 2015-01-15 11.24.11

3. Bing prominently displays local “Fact Answers” in response to specific queries regarding details about local businesses. Below are some searches we tried in Bing.

Screenshot 2015-01-15 11.25.40

 

  1. On-going Penguin updates continue to affect Google Local Pack rankings as well as rankings in the localized organic search result pages. It’s too difficult to be able to rank in the Local Packs any longer without doing good Organic SEO.
  2. You can now create a sticky post to Pin at the top of your Google+ posts page. This is a great new feature that enables you to leave important information as the first item people read on your page. You make it work for you by announcing moves, promoting sales, discounts or special events or providing links you’d like your Plus circles to click through to. You can also include an eye catching photo in the post so that it gets the attention it deserves. Official link – https://support.google.com/business/answer/6103831

 

Screenshot 2015-01-15 11.27.20

  1. User Edits made to a Google listing now prompt an automated email from Google if you’re signed into an account.
  2. Facebook adds the ability to use calls-to-action on its timelines. Choose from Book Now, Watch Video, Contact Us, Sign Up, Use App and Shop Now. Calls to action are good. Use them!

 

 

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